How to Take Your Email Marketing to the Next Level

It's a fact that most leads don't buy on the first interaction with your brand. You must take into consideration that the buying cycle can differ between different industries, service providers and product types. Marketing via email is among the fastest and most cost-effective forms of lead nurturing up to now. If you're looking to set up a successful program for email marketing, make sure that you are using automation to its fullest possible. Email best practices are essential to a successful email marketing strategy. There is no difference if you're using Constant Contact Hubspot Pardot, or another email marketing tool having the capability to segment and nurture your leads using email workflows can help you build relationships and push leads further into their sales funnel. You must keep your customers on their minds and encourage your leads to recall you by contacting them repeatedly. Segmenting your email lists can allow you to send personalized messages that are specific to the personas you target. Marketing professionals have observed a 760% increase in revenue from segmented campaigns. Through segmenting your campaigns you can attain high levels of personalization. How 5 How 3

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